








The endless voicemail mantra of ‘your custom is important to us’, the torturous piped music, the waste of time, and to rub salt in the wound invariably having to pay money for this nightmare. For many companies and organisations their voicemail is nothing short of a public relations disaster, and some of the worst examples can be found in the telecommunications business and government organisations.
This article examines the current call centre vogue and questions why it is used in the first place.


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